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By Patricia Holland
Napkin dispensers give women access to feminine hygiene products at either no cost, or at a minimal cost, so they can attend to their personal needs during times when they cannot quickly get to a store or return home.
Although a woman has an innate awareness of when her own cycle should end and begin, there are many times when external stress factors or internal biorhythms can trigger the cycle at an unpredicted time.
The convenience of running into a restroom to buy a sanitary napkin or a tampon at such a time is invaluable. Some of these wall-mounted vending are configured with mechanisms that dispense the products for free. Others, however, charge 25 cents or 50 cents per product so the organization can recover its initial investment in the vending machine and eventually start making a profit.
The profits made from product sales, however, are not really the primary motivation for installing these devices. The real motivations for installing napkin dispensers are courtesy and patron retention.
It is a courtesy to show an awareness of nature and the natural attunement that women have to its cycles. To ignore this matter is to disrespect the very nature and basis of life. On the other hand, an establishment that does something as simple and thoughtful as installing a very necessary vending machine in a restroom, embarrassment and inconvenience are immediately removed from the moment.
Patron retention is an equal motivator in the thoughtful installation of napkin dispensers. When women have to leave an organization to run to a grocery store or drug store, they may not be able to return. For some organization, this results in an immediate loss of revenue.
Retail stores and car dealerships, for example, lose money anytime a person leaves the premises without making a purchase. Napkin dispensers in these businesses allow women to remain onsite and complete whatever transactions they were considering.
Other places depend on repeat business to maintain profit margins. Restaurants, bars, night clubs, and gyms all want to have ‘regular’ customers that return again and again to spend money. If women have to leave these places to go to a store, it both disrupts the activities of business and leaves a lasting bad memory of the event.
For other establishments, it is either impractical or not possible for a woman to leave the grounds. For example, a woman staying the night in the hospital with a sick relative is not going to want to go out at midnight and try to hunt down a 24 hours store, if one even exists in the area.
Women on military bases, college dormitories with curfews, and public schools with closed campus policies cannot leave the premises during certain hours. Napkin dispensers here prevent normal activities from being disrupted and participants from becoming frustrated.
Any establishment will keep a client, patron, or member much happier if she does not have to leave to take care of something she would rather not have to take care of. This added convenience will add up to higher profits for businesses, and it will boost the reputation of establishments like schools, spas, and health care facilities whose purpose is to serve people.
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